Marketing strategist and inclusivity specialist with years of experience developing campaigns and strategies that prioritize diversity and inclusivity.
Inclusive marketing is a hot topic right now, with many businesses wanting to jump on the bandwagon and make their products or services more open or diverse.
Let's start by defining what inclusive marketing actually means: Inclusive marketing is about eliminating discrimination in marketing strategies. It's a deliberate and intentional process of creating an environment that welcomes all people, reflects their values and interests and respects their needs, aspirations and priorities.
Inclusive marketing means understanding who your target audience is so that you can create effective messages for them.
How can I help?
My marketing approach prioritizes diversity, equity, and inclusion. I work with you to create advertising campaigns and strategies that represent and engage with people from different backgrounds, cultures, and experiences, promoting a sense of belonging and respect.
My approach involves understanding the unique needs and perspectives of different groups, avoiding stereotypes, and using diverse representation in messaging to reach a wider audience.
My diversity and inclusion (D&I) consultancy services are designed to help businesses create more equitable, diverse, and inclusive workplaces.
I provide training, workshops, and consulting services to help you build a culture of belonging and respect that benefits yours brand/company.
With an inclusive approach that values intersectionality, I specialize in developing captivating concepts for campaigns. By recognizing the unique experiences and identities of individuals, I ensure that your campaigns resonate authentically with a wide audience.
Together we create a content strategy that is aimed at creating valuable, informative, and engaging content that helps your business connect with your target audience.
From blog posts and social media to videos and podcasts, I work with you to create content that drives traffic, builds your brand, and establishes your business as an authority in your industry.
My brand strategy services are designed to help you build a strong and unique identity for your business.
I work with you to define your brand's purpose, values, target audience, messaging, and differentiation from competitors, helping you establish a strong connection with your customers and stand out in a crowded market.
Looking for a
Keynote speaker? Workshop? Host?
As a speaker and workshop facilitator, I take great pride in helping individuals and organizations understand the importance of diversity and inclusivity in their marketing efforts. During my workshops and talks, I delve into the different aspects of diversity and inclusivity that need to be considered when creating marketing campaigns.
By incorporating these different perspectives, companies can create marketing campaigns that truly resonate with their target audience, and even expand their reach to new markets.
One of my favorite things about facilitating workshops is seeing the “lightbulb” moments when attendees realize the potential of inclusive marketing.
— Let's see them together, get in touch.
Blog & NewsStay up to date
4 Essential Steps to Define an Inclusive Target Groupby Hamza OuamariRead more
What is inclusive marketing?by Hamza OuamariRead more
Inclusive Marketing: No longer a nice-to-have.by Hamza OuamariRead more
"Framed" Wins the Prestigious Prix Intersection 2023by Hamza OuamariRead more
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